Online Marketing: An Introduction to Using Online Tactics to Grow Your Business

Groupon has put together a panel of online marketing experts to share strategies that can help you meet your business goals. We'll share tips and tactical next-- or first-- steps for social media, SEM, display ads and SEO!
Presenters: Paul Matson, Anupama Sundararajan, Cat Reading, and Samantha Carlin - Groupon
Duration: 1 Hour
Paul Matson - GrouponAbout Paul
Paul leads Social Marketing and Content at Groupon, based at it's headquarters in Chicago. A storyteller at heart, Paul’s combined background in technology and public relations have uniquely enabled him to help bring brands to life online through social media. Over the course of his career, Paul has helped develop social media strategies for a wide variety of Fortune 500 brands such as MARS Chocolate, Unilever, Weight Watchers International, and Kraft, also having served as the “voice” for brands such as Kool-Aid, M&M’s, and Cheez-It.
Anupama Sundararajan - GrouponAbout Anupama
Anupama Sundararajan manages SEM and Display campaigns for online merchant acquisition at Groupon. Before Groupon, she was at eBay managing SEM for key verticals and other strategic initiatives.  She also built SEM and Social marketing for a start-up in SF Bay Area. Anupama has a MBA from Cal State University. 

Cat Reading - GrouponAbout Cat
Cat Reading has worked in digital marketing for seven years. At the agency DraftFCB, she worked on digital media for clients such as Hampton Inn, Taco Bell and Boeing. She's now been at Groupon for more than three years, previously heading up their online customer acquisition through display channels, before moving to the merchant-focused side of the business.


Samantha Carlin - GrouponAbout Samantha
Samantha Carlin is a manager of marketing communications at Groupon, where she has been on the small business marketing team for nearly three years. Before joining Groupon, Samantha worked in sales at Morningstar, an investment research firm, and at a tech start up where she managed marketing programs and corporate development.