Social Media Demystified

Engagement Marketing: Demystifying Social workshop imageMany small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month—there’s a lot to keep up with. This workshop will help make sense of the noise.
In this workshop, you’ll discover 6 simple ideas for your small business or nonprofit that will help you better understand your marketing strategy using social media to grow your business via your existing customers.   
Presenter: Ron Cates, Director of New Market Development, Constant Contact
Duration: 1 Hour
To continue your social media education, review “Get Started Building Your Social Media Presence”, an introduction to Facebook, Twitter, Foursquare, and other popular social media marketing sites. 


About Presenter Ron Cates

Ron Cates headshotRon Cates is a digital marketing expert with Constant Contact. He is an ace marketing consultant with a special focus on email and social media. An award-winning business leader, Ron has developed a broad range of solutions for marketing professionals, small businesses, and nonprofit organizations; helping strengthen their customer and donor relationships. Ron is one of the country’s leading digital marketing experts and the nation’s most popular digital marketing presenter. As a presenter, Ron is renowned for his unparalleled expertise and enthusiasm. But he is revered for his ability to convey the most advanced marketing technology concepts in an entertaining style that can be easily understood by all.


About Constant Contact

Constant Contact logoConstant Contact wrote the book on Engagement Marketing™ – the new marketing success formula that helps small organizations create and grow customer relationships in today’s socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company’s online marketing tools to generate new customers, repeat business, and referrals through email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys. Only Constant Contact offers the proven combination of affordable tools and free KnowHow®, including local seminars, personal coaching and award-winning product support. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises and national associations.