Pay for Traffic or Get it Free? (The Difference Between SEM and SEO)




Pay For Traffic Or Get It For Free imageJoin this webinar and let SCORE mentor Edison Guzman explain these terms and show you how to make them work for your business. We'll share tips for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that you can use immediately to increase traffic to your website and attract new customers.
In this webinar, you'll learn:

  • How to get search engines to send all the traffic you need for your business
  • 7 parts of your website that tell search engines how to rank you
  • The only guaranteed way to rank on page one of search less than a day.
  • What to do if no one currently finds your business online
  • How social media plays a role in your search engine rankings
Presenter: Edison Guzman - SCORE Mentor & Owner, A&E Advertising and Web Design
Duration: 1 Hour
Host: SCORE Association

About Presenter Edison Guzman

Edison Guzman, SCORE Mentor and Owner A&E Advertising and Web DesignEdison Guzman is a SCORE volunteer and owner of A&E Advertising and Web Design. Since 1997, he’s helped businesses harness the power of the Internet by offering advertising, web development, traditional marketing & internet marketing services.
Edison has created & delivered curriculum for the continuing education program for the Empire State Development Corps Entrepreneurial Assistance Program. There, he taught people how to successfully start & grow a business. He has also developed Internet marketing courses, workshops & webinars designed to help businesses take advantage of all the Internet has to offer.  He’s published books such as "Everything You Need to Know About SEO" and currently publishes the bi-monthly publication, Local Web Marketing Magazine.
As Chair of the Orange NY SCORE, he advises people on how to start & grow a business.  Having been an entrepreneur since 1991, Edison understands the survival skills a business must possess in order to thrive in any economic condition.