Leveraging Pinterest for Business: Insights from American Airlines

Leveraging Pinterest for Business


Popular new social network Pinterest is not just for stay-at-home moms with a penchant for crafts and cooking. Many businesses are taking advantage of Pinterest’s highly visual and highly viral platform to build brand awareness, enhance reputation and drive e-commerce. 
Join Stephanie Scott, Social Media Specialist at American Airlines as she discusses how to leverage Pinterest for your business, including how to establish your presence, what types of content to share, how to conduct a promotion and how to measure results. Stephanie will also take questions from the audience.
You will learn:
  • What is Pinterest?
  • Who is using it?
  • How can I use Pinterest for my business?
  • What is the best type of content to share?
  • What limitations exist due to copyright laws?
  • How can I measure results?
  • How can I run a promotion on Pinterest?
  • Where is Pinterest headed?

Presenter: Stephanie Scott, American Airlines
When: Thursday August 9, 2012 at 1:00PM ET / 10:00AM PT
Duration: 1 Hour
Host: SCORE Association

About Stephanie

In her role as Social Media Specialist at American Airlines, Stephanie oversees community management and content strategy for the company’s social channels, including Facebook, Twitter, Google+ and Pinterest. Prior to joining American Airlines, Stephanie was Senior Account Executive at Weber Shandwick and Social Media Manager at Balcom Agency. Stephanie also founded the Social Media Club of Fort Worth in July 2010 with the goal of bringing together social media enthusiasts to advance learning.  She graduated Summa Cum Laude and Phi Beta Kappa from Duke University with degrees in Psychology and Spanish Studies. When not serving clients or reading the latest news in social media, Stephanie can be found soaking up the atmosphere and cuisine at local restaurants and music venues. Connect with Stephanie on Twitter at @schtebnay.