How to Get Noticed by the Media: Secrets from an Insider

Summary

Join Rod Kurtz, one of the country's leading small business journalists, to gain an insider's perspective on how to get media coverage for your small business. Get answers to questions like:

  • What kinds of stories are the media looking for?
  • What's the best method for pitching my story?
  • Which media outlets should I target?
  • How should I prepare for a media interview?

Presenter: Rod Kurtz, Journalist and Small Business Expert
Duration: 30 minutes
Host: SCORE Association

About Rod
For the past decade, Rod Kurtz has served as a journalist and advocate on behalf of entrepreneurs. And recently, he became one himself. Today, he is the Editor-at-Large of OPEN Forum and works as a media consultant for a variety of organizations, including The New York Times, Entrepreneur, CNNMoney, and Cool Hunting, to help foster an ongoing conversation about entrepreneurship. He is a regular commentator on TV and radio, including CNN, MSNBC, and the Today Show, and a guest lecturer in entrepreneurship at the Wharton School at the University of Pennsylvania. Previously, he served as the Executive Editor of HuffPost Small Business, which he launched in 2011, and also Executive Editor of AOL Small Business, Senior Editor at Inc., and the Small Business Editor at BusinessWeek.com.