How to Choose the Best Printer for Your Needs & Budget


Inkjet or laser? Single-function or multifunction?  Color or black & white?

Printers are a necessity for almost every business. What may seem like a minor investment could cost you more in the long run if you don’t make the right selection. But how do you choose?  With the incredible selection of printers available, this may seem like a daunting task.

Brother printers image

…But it doesn’t have to be. In this webinar sponsored by Brother International, we’ll make it easy for you to identify your needs and narrow down your choices. You’ll learn:

  • How to identify your business printing needs (what you print, how much you print, and the need for extra features)
  • What technologies you should consider (WebConnect, cloud apps, mobile device printing)
  • How to calculate the total cost of ownership and stay within your budget


Presenter: Jennifer Smith, Brother International
Duration: 1 Hour
Host: SCORE Association
Looking for additional information on choosing the right printer? Contact a SCORE Mentor today!

About Presenter Jennifer Smith

Jennifer Smith headshot

Jennifer Smith works for Brother International Corporation. For over ten years, she’s been working closely with businesses of all sizes to help them select the right printing technology for their offices.  She holds an MBA in marketing from Centenary College and a BS from Rutgers University.









Brother International
Brother InternationalBrother International is a leading manufacturer of award-winning office technology products for small and mid-sized businesses. Its product line-up includes monochrome and color laser printers and all-in-ones, inkjet all-in-ones, scanners, P-touch label makers and QL label printers. Brother is committed  to providing products that are innovative, reliable and offer outstanding value to help small business owners increase their productivity. Its “At Your Side” philosophy is best exemplified by toll-free tech support for the life of Brother products. For more information about Brother visit