The New Word of Mouth is Engagement
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming.
- Make the most of combining email and social media
- Get your messages opened and read, shared and socially visible
- Use simple tools to engage with your existing customers, prospect, and supporters
Duration: 1 Hour
Host: SCORE Association
Ron Cates is a digital marketing expert with Constant Contact. He is an ace marketing consultant with a special focus on email and social media. An award-winning business leader, Ron has developed a broad range of solutions for marketing professionals, small businesses, and nonprofit organizations; helping strengthen their customer and donor relationships. Ron is one of the country’s leading digital marketing experts and the nation’s most popular digital marketing presenter. As a presenter, Ron is renowned for his unparalleled expertise and enthusiasm. But he is revered for his ability to convey the most advanced marketing technology concepts in an entertaining style that can be easily understood by all.
About Constant Contact
Constant Contact wrote the book on Engagement Marketing™ – the new marketing success formula that helps small organizations create and grow customer relationships in today’s socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company’s online marketing tools to generate new customers, repeat business, and referrals through email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys. Only Constant Contact offers the proven combination of affordable tools and free KnowHow®, including local seminars, personal coaching and award-winning product support. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises and national associations.