Google Analytics Beginners: How to Measure Your Business Blog Performance


Measurement of a brand’s blog and what to do with that data is a difficult challenge for many new to content marketing. In this webinar, learn how to capture the following data and the actionable changes you can make to an established business blog:

Web Traffic

  • Determine what types of posts are drawing the most page views
  • Evaluate referral and social sources to measure distribution success
  • Measure distribution channels and fine tune social sharing


Presenters: Emily VonSydow - Project Manager at Bop Design​

Duration: 1 Hour

Host: SCORE Association


Additional Resources


Actionable Data For Google Analytics Beginners
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Setup and Measure Conversion Goals
Google Analytics Beginners: How to Measure Social Media

Connect with a SCORE mentor for free guidance!

About Presenter Emily VonSydow ​

Emily VonSydow

Emily VonSydow is Project Manager at Bop Design, a San Diego based B2B marketing and web design agency. Emily’s expertise is assisting clients through the website process: from design to development to the final launch. During her tenure at Bop Design she has launched and measured the performance of 100 business websites and growing

You can contact Emily at or visit the Bop Design website at Connect with Bop Design on LinkedInFacebook,  Twitter or Google+.