Every small business knows that your life blood is your customers, but why do we find it so hard to find and keep good customers? Perhaps it’s the differing perspective between you and your customer about what makes a good customer.
To bring those two points of view together, we will learn some simple steps that are easy and inexpensive to implement as a small business that will build your army of good customers and grow your business.
In this webinar, we will explore ways:
- To listen to all the surprising ways that your customers are talking to you.
- Show you how to truly understand what is being said and apply it in a way that makes an impact on your business.
- Using what you have learned to plan and say the right things in Social Media and Email Marketing.
- Determine what content you are generating is keeping your good customers and super charging your word of mouth to find you additional good customers.
Learn what has worked for small businesses and how you can apply it to your own business today.
Duration: 1 Hour
Host: SCORE Association
Guest Speaker: Heidi Tobias, Constant Contact
Heidi Tobias’ 17 years of experience in traditional, online and social media marketing (serving Business to Business, Business to Consumer and Nonprofits) combined with multiple degrees in Web Technologies (Worcester Polytechnic Institute), Graphic Design and Marketing provides her with a unique perspective on what works and what does not work for online marketing in the real world.
As the Senior Manager of Distance Learning at Constant Contact, she leads a team of online marketing experts who develop and run live and on demand, web based, hands on workshops covering a spectrum of online marketing strategies, techniques and best practices. When asked why she loves what she does?- "One of the best parts of my job is to empower my audience with practical and insightful information which saves time and put them on track for executing successful email marketing campaigns. I can teach the small business to learn from others (and my own) mistakes and be amazing.”