Email Marketing Essentials: How to Get Your Email Opened and Extend its Reach


Whether you’re just getting started with email marketing, or are looking for some new ways to improve your response rates, this webinar is for you!   In under an hour, experts Azure Collier and Lisa Boles from Constant Contact will show you how to create an email that gets noticed and, more importantly, gets opened!  Then we’ll show you how you can extend that email’s reach by using social media.

Learn about:

  • Creating great content and subject lines
  • The importance of colors, branding and design
  • Expanding your reach with social media
  • When to send and who to send to

You’ll also hear how one company increased sales and gained 1,400 fans by using Facebook and email marketing.


Presenter: Azure Collier, Constant Contact and Lisa Boles, Constant Contact
Duration: 1 Hour
Host: SCORE Association


About Azure

A social media education developer for Constant Contact, most of Azure Collier's days are spent researching social media, presenting webinars on social media and email marketing, and editing podcasts and videos. Before joining the corporate world, she worked in social media, website management, PR and marketing in higher education. Azure also worked as a journalist in the Midwest.

About Lisa

Lisa Boles is an education developer for Constant Contact. She is responsible for the creation and presentation of educational content about email marketing best practices for small businesses and non-profit organizations.   Lisa’s career has been spent creating, writing and producing multimedia programs that inform, educate, entertain, and inspire.  Lisa holds a BA in Theatre from Connecticut College and an MS in Broadcast Journalism from Boston University’s College of Communication.