Customer Loyalty 3.0: How to Avoid Getting Customer Loyalty and Social Media Backwards


Customer loyalty and social media

Customer loyalty in the digital age

As you tackle communication and social media, you are in danger of falling prey to old-school customer loyalty mistakes in this new digital era.  Recovering investment banker, media pundit and best-selling author Carol Roth will teach you how to:

  • Think strategically about social media in a customer loyalty context to create and keep customers as raving fans
  • Understand why old -school loyalty efforts are not effective
  • Learn why both “senders” and “spenders” are critical to your success
  • Understand how companies get communications and social media backwards so that you can avoid the same mistakes
  • Learning critical facets of effective customer loyalty and social media strategies for the best ROI for your business

Presenter: Carol Roth, The Entrepreneur Equation
Duration: 1 Hour
Host: SCORE Association

About Carol

Carol Roth is a recovering investment banker, business and professional lifestyle expert and author of the NY Times bestselling book, The Entrepreneur Equation. She has helped her clients, ranging from solopreneurs to multinational corporations, raise more than $1 billion in capital, complete more than $750 million worth of M&A transactions, secure high-profile licensing and partnership deals and create million dollar brand loyalty programs.

Carol is a frequent radio, television and print media contributor on the topics of current events, business and fashion, appearing regularly on Fox Business, CNN, Fox News, MSNBC and more. Her blog at was recently named one of the Top 10 small business blogs and she was named a 2011 Top 100 Small Business Influencer.  She is a contributing blogger to outlets like The New York Times, Huffington Post and Crain’s Chicago Business/Enterprise City and is the only business strategist with a fashion doll made in her likeness. Follow her on Twitter: @CarolJSRoth