Allen’s leadership skills encompass direct marketing, catalog development, strategic planning, management, advertising, sales promotion, broadcast media, and organizational development.
Allen co-founded Marke Communications in 1980. A direct response agency specializing in marketing and graphic arts production providing advertising, promotional advertising, direct mail and production services for retailers, specialty stores, direct response companies, and business to business companies and major corporations. Marke became one of the respected direct mail agencies, with billings of over $45,000,000 in sales.
Prior to Marke, Allen was VP of Sales for R.L. Newport, a $25 million retail-advertising agency based in New York City. As VP Allen was directly responsible for masterminding all aspects of sales and marketing. In addition, led the agency in the area of new business development, brand extensions of client product lines to aid growth into broadcast media and new sales markets.
Beginning as Senior Account Executive at Harrison Services, Allen learned the intricacies of advertising, retail, promotions, production, collateral advertising materials for the agency’s major clients. In addition to creating and maintaining creative budges.
A graduate of Parsons College, Fairfield, Iowa Allen is a longtime resident of Connecticut currently residing in Wilton with his wife Marianne. Enjoys volunteer mentoring SCORE clients, playing tennis, golf and an active member in the PCA, Porsche Club of America.