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Establishing a distinct brand message is essential for every business, whether you are an entrepreneur launching a new business or an existing business owner whose website and social media needs updating in order to be more relevant in today's digital world.
Having a Mission Statement - which should include a USP (Unique Selling Proposition) - as well as incorporating clearly defined business goals and your target audience are critical. This begins with extensive competitive market research which helps a business learn how to incorporate solid SEO (Search Engine Optimization), solidify a compelling story that is unique to you/your business, plus have relative content for your category...all important elements in order to 'be found' in your given category.
Owning your brand identity is necessary for a building and maintaining a successful business. Once the look, tone and message is established, this should be used synergistically and consistently across all social media platforms as well as in your digital marketing/planning.
As someone with 20+ years experience in Advertising and Graphic Design, I can advise on the ‘Best Business Practices’ steps that clients should follow for their business website, whether it’s a ‘Rebrand’ - to rebuild your branding and site from the ground up - or a ‘Brand Evolution’ in order to update and make improvements to SEO, content and graphics. In addition, we can work together on choosing the best domain name, hosting plans, website architecture and design, User Experience (UX), and planning your digital marketing calendar.