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What Is Content Marketing and Why Should I Care?
Recorded Webinar (online)
Duration: 75 mins Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

OVERVIEW:
Gain an understanding of what content marketing is, how it can help your small business, and where to begin!
A top priority for driving sales in today's digital world should be to consistently create valuable content and effectively distribute it to your specific target audience.

SPONSORED BY:   

 


WHO SHOULD ATTEND:
Owners of existing businesses and start-ups

IN THIS WORKSHOP, WE WILL COVER:
-What content marketing is and how it can benefit your business: real-world examples and case studies throughout.
-The broad impact content can have across all marketing efforts including search engine optimization, lead generation, social media engagement, ad campaigns, and driving sales!
-How to begin by researching what your target audience is looking for and how to answer their questions with content
-The wide array of different formats and types of content to choose from. Anywhere from social posts, blog posts, infographics, quizzes, to white papers and ebooks, and even videos.
-How to promote and measure performance once the content is produced

 

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White Plains Public Library, 100 Martine Avenue
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White Plains, NY 10601
(914) 267-6570

Copyright © 2023 SCORE Association, SCORE.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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