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Targeting: Be a Big Fish in a Small Pond
Become Known, Liked, Trusted, and Hired by Your Target Customers
Recorded Webinar (online)
Duration: 60 minutes Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

WHO SHOULD ATTEND? Owners of small businesses and start-ups who think their marketing/networking efforts are not paying off, and who are spending too much time with too little to show for it.

OVERVIEW:
Knowing you need to develop business and knowing how to go about it efficiently and effectively are two very different things. Business development is a strategic process that should be focused on people who represent the kinds of clients you want to work with and the kinds of services/products you want to sell. This webinar will identify the steps involved in targeting:
o analysis of your client base
o definition of the ideal client
o research to find out what groups they belong to and what they read
o techniques to become visible within your selected market.

If you spend a lot of time going everywhere, doing everything in pursuit of more sales, but you are not finding the kind of clients you want, then you need to
o Go where your target market goes.
o Think “niche” and focus on your targets to learn what matters to them and how your services/products can help them.

IN THIS WORKSHOP, YOU WILL LEARN HOW TO:
o Define your target market
o Create a “target persona”
o Go where they go
o Make connections that stick
o … and much more!

ABOUT THE PRESENTER:
Carol Schiro Greenwald, Ph.D. is a networking, marketing and management strategist, coach and trainer. She works with professionals and professional service firms to structure and implement growth programs that are targeted, strategic and practical.

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1165 Herndon Parkway, Suite 100
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Herndon, VA 20170
(914) 267-6570

Copyright © 2023 SCORE Association, SCORE.org

Copyright © 2022 SCORE Association, www.score.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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