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How to Raise Trust and Lower Resistance to Attract Clients
Overview:
There are two common reasons people don't buy from us: they don't trust us, because we haven’t yet given them a reason to do so. And people are generally risk-averse, which means we have to increase their confidence. If you can do one, that is good. But if you can do both, you are certain to attract clients who will buy from you. Today I will teach how to do both at the same time!
In this free webinar, we will cover:
- Defining who your ideal client actually is (it may not be who you think!)
- The one brand element that makes the biggest impact (hint: you already have it but are likely not using it!)
- Leveraging what you’ve already done to attract new clients
- Cohesion, the one concept you’re not using that makes the difference between a weak brand and a strong one.
Speaker:
Rob Genovesi - Owner of Unleash My Beast Brand
Rob is a brand builder. With over 30 years as a designer, having worked in advertising, marketing and publishing, Rob launched his business, Unleash My Beast Brand, in 2015 as a website and design company. After coming to the realization that logos and websites didn't actually help businesses succeed, that it's the strategy that makes them effective, he evolved his enterprise into a brand strategy company. That's when his clients really started seeing incredible results. Today Rob's company offers strategy, design, and coaching for businesses looking to level up or scale up, to create faster and more efficient growth. Rob is also a husband, father of four, and speaker. He hosts his own YouTube channel, Unleash My Beast Brand, where he teaches on the power of branding.
