Many entrepreneurs create products or services they can’t sell no matter how hard they work. It doesn’t have to be this way. This webinar will help you build a roadmap you can use to identify your ideal clients and discover a value proposition that will set you above your competition. We’ll also explain how to conduct a competitor analysis. Plus, we will review different pricing strategies and show the impact of pricing on profits.

This webinar sets the stage for the next webinar in the Small Business Essentials series, Marketing Part 2: Promoting Your Business.

All registrants will receive access to webinar materials in advance, and link to the recorded webinar after the live event.

This webinar is part of SCORE’s Small Business Essentials (SBE) Webinar Series. The series is designed to prepare anyone who is considering starting a business to make the decisions and plans you need to successfully launch your business. All webinars are taught by experienced certified SCORE Mentors.