Your brand consists of much more than just your vision: It is who you are, how you look, how you sound, what you say and shapes what people think about you. It is also how you provide value, why you started the business and where you hope to go.
You get to decide -so, who do you want to be?
In this workshop you will learn:
•How to start figuring (or refiguring) out your brand
•The elements that make up your brand
•See examples and guidelines for creating each element
•Do some high-level guided brainstorming on each element to get you started
Stacey McCormack is the Founder & CEO of Musimack Marketing, a digital marketing agency in Portland, OR. She is passionate about helping small businesses shine online with web design & development, SEO, social media marketing and digital advertising.
A 30-year industry veteran, Stacey’s background includes marketing & advertising leadership roles at Entercom Radio, Tribune Broadcasting (KWBP-TV), Comcast Spotlight (cable TV advertising), and The Oregonian/OregonLive (regional newspaper).
