Developing Customer Personas - 10/02/2025
Recorded Webinar
(online)
Cost: $0.00
Duration:
90 minutes
Language:
English
Do you really know who your customer is—or are you just guessing? Building customer personas is one of the most valuable exercises a small business can do to clarify its marketing, sales, and service strategies.
In this hands-on workshop, you’ll learn how to create realistic, research-based customer personas that help you better understand your ideal buyers. You’ll explore how to define their goals, pain points, communication habits, and even the platforms they use, so you can market smarter and more effectively.
You’ll also uncover how to identify “negative personas”—the customers you don’t want to target—and how this knowledge can sharpen your focus and stretch your marketing dollars.
What You’ll Learn:
- What a customer persona is and why it's critical for business success
- How to gather insights through research, social listening, and customer interviews
- Key components of a strong persona: demographics, motivations, behavior, and more
- How to build multiple personas for different segments
- The value of creating “negative” personas to avoid wasted effort
- Free templates and online tools to get started right away
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Heather Turner
Presenter Heather Turner is a Merrimack Valley Certified SCORE mentor. She currently teaches social media and marketing for small businesses and mentors and co-mentors in the chapter for marketing and social media for startup businesses and for existing businesses who need some help and guidance in the digital age.
Read Heather's full bio
