Original Recording Date: Thursday, May 28, 2020
Marketing: It's not revenue today; it's an investment in tomorrow.
Marketing your business is a never-ending business function during "normal" times, let alone during the age of COVID-19. Confusion and anxiety are everywhere. As a small business owner, how can you help your customers and your community? In a time of uncertainty for everyone, we need to reorder the 4P's (price, promotion, place, and product) to this new reality and change for the new normal.
Let's talk about how to communicate your marketing message with your customers to address their questions and concerns. It's all about seeing from their perspective with a message that is genuine and authentic to your unique business.
When you leave this webinar, you will have learned:
- How to define your marketing messages
- How to communicate with customers, clients, and leads
- Where & what updates & changes to make on your website & social media
We are excited to bring in SCORE Vermont mentor, Ray Stahl! With 25+ years in sales, marketing, and business development, Ray's experience easily translates big business sales & marketing to small business marketing.
Did we mention that it's free?! All you need to do is register!
SCORE Vermont is your local source for free and confidential small business mentors ... for the life of your business!
The character of our bank has always lived in the strength, commitment, and genuine caring of our people. We are united under a culture that strives every day to strengthen our communities by providing customer-focused, responsive financial services for Vermonters, local businesses, and community organizations. It's an approach to doing business that shows not only in the fact that we are one of the most active lenders in Central Vermont and Chittenden County with $70 million in residential mortgage financing and $93 million in commercial financing, but also in that we have a long-standing commitment to donate 10% of our earnings to Vermont non-profits.