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Google Analytics 101: How to make the most of your website's data
Recorded Webinar (online)
Date: January 14, 2025 Duration: 60 minutes Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

Part One of a Two-part Google Analytics Series

Google Analytics 101: How to make the most of your website's data?

Learn the fundamentals of Google Analytics and Google Search Console to better understand your website’s performance and audience behavior. This workshop will guide you through setting up these essential tools, navigating key metrics, and using insights to drive informed decisions for your small or startup business. Empower yourself with data to optimize your online presence and achieve your business goals.

Key Takeaways:

  • How to Set Up Google Analytics and Google Search Console
  • Understanding Key Metrics and Reports
  • Using Data to Make Informed Decisions
  • Tracking Goals and Conversions
  • Best Practices for Data-Driven Growth


Part Two

Google Analytics 101: How to build your Google Analytics Dashboard

Learn how to navigate your Google Analytics and Google Search Console and build a reporting dashboard so you can make informed decisions for your business. In this workshop-style webinar, attendees will have the opportunity to share their screen, ask questions, and get real-time assistance. Whether you are just starting out or looking to optimize an existing dashboard, this workshop will help you make the most of these tools to improve your online presence and achieve your business goals.

Registration is separate for each session. You can register for part two here.


About the Speaker:

We are thrilled to have guest expert Erika Austin joining us for these webinars. Erika Austin is a Digital Marketing Consultant specializing in SEO, Advertising and Analytics with 15 years of developing data-driven digital marketing strategies and campaigns. Erika has been working with agencies and other marketers to improve their skills and offer a new data-driven perspective on their marketing efforts.
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