Skip to main content

Original text

Powered by Google TranslateTranslate
Powered by Google TranslateTranslate
Dreamy Creations

Dreamy Creations, Jenica Braddock

Location: Northridge, California
Formed in: 2012
My successes.

Because their storefront is located in an industrial park, the two thought they would wind up doing most of their business wholesale. But the mother-daughter team have used social media to create a successful retail business, generating foot traffic by posting photos of their unique cupcakes. Dreamy Creations is a two-time winner of the Food Network show Cupcake Wars. 

How SCORE helped.

Braddock attended a SCORE workshop to help develop her business plan and sought mentoring from SCORE mentor Harvey Finkle. Finkle has helped answer financial questions and give advice as the number of Dreamy Creations employees grew from one to 10.

Braddock advises other small business owners to do research and seek out strategic relationships to help with business growth.

How Did Your Business Get Started?

Jenica Braddock and her mother, Crystal Schaffner, want everyone to have a little sweetness in life – without sacrificing their health. That’s why they started Dreamy Creations, a baked-goods company that uses organic ingredients and provides options for people who don’t eat gluten, dairy, and sugar. The two make everything from scratch and can turn almost any dessert – even apple pie – into a cupcake.

Braddock and Schaffner run their bakery out of Northridge, Calif., and deliver cupcakes and other baked goods to locations around Los Angeles. They also ship their cake-in-a-jar products – with birthday, baby shower and other themes – all over the country.

1017 Thistlegate Rd.
Oak Park, CA 91377
(805) 204-6022

Copyright © 2023 SCORE Association,

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

Chat generously provided by:LiveChat

In partnership with
Jump back to top