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Naomi Lee
From Planning to Pipeline: Craft Learning Studio Gains Momentum

Craft Learning Studio, Naomi Lee

Title / Role: Owner
Location: Salt Lake City, Utah
Formed in: 2025
www.craftlearningstudio.com
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What is your relationship with SCORE? SCORE client How SCORE helped.

When Naomi Lee began mentoring with SCORE Utah, she was working in a time-limited instructional design position with the State of Utah and preparing to launch Craft Learning Studio as an independent business.

Her initial focus was government contracting, but through mentoring conversations, she broadened her approach to include corporate outreach and strategic relationship building.

Within months, momentum began to build:

  • The State extended her employment for another year
  • She brought on a second instructional designer with a marketing background
  • She secured her first major private-sector client — a physician group expanding its clinic and implementing digital patient orientation and staff training

Naomi reflected:

“The outreach you encouraged me to do has certainly paid off. Not surprisingly, it didn’t go in the direction I expected, but it worked.”

Craft Learning Studio is now positioned for continued growth with expanded capacity, a strong technical focus, and active client work.

My mentors
Gail Matthews

Mentoring Specialties: Specialties include fostering entrepreneurship, strategic business planning...

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