This workshop will help you, the small business owner, develop a digital marketing strategy along with determining the specific tools you’ll use to make that digital marketing strategy successful. Topics covered in this workshop include:
- What is Digital Marketing
- Websites – what makes a great website
- Search Engine Optimization
- Use of Video throughout the digital marketing spectrum
- Paid advertising
- Email marketing
- Content development, including the effective use of blogs
When you leave this workshop, you’ll have a much better idea of how to build awareness of your product or services among your