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Gary Farmer
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Meeting Preference: Email, In Person, Phone, Video

Languages: English

How I Can Help You

What I Offer:
Marketing Strategy: I help business owners create marketing plans and campaigns that increase visibility, improve communication, and build credibility in competitive markets.
Product Launches: I share proven methods for planning and executing successful product launches, including customer education, sales support, and follow-up programs.
Sales and Customer Education: I can assist in developing customer-focused education materials, sales training, and presentation skills that build confidence and close more business.
Market and Therapy Development: Drawing on my experience in cardiac surgery, interventional cardiology, and urology, I help companies identify new opportunities, strengthen physician relationships, and expand market reach.
Strategic Planning: I guide small businesses in setting goals, defining target markets, and aligning resources to achieve sustainable growth.
I previously owned my own consulting company focused on medical device marketing and client and sales representative marketing tools.
A Bit About Me:
My career included global marketing roles at St. Jude Medical (Abbott), Medtronic, American Medical Systems (Boston Scientific), and Johnson & Johnson. I’ve managed global product portfolios exceeding $300 million and launched innovative medical technologies that improved patient care and market share. I’m now dedicated to helping new entrepreneurs, startups, and small healthcare businesses build solid marketing foundations and long-term success.

Areas of Expertise

  • Business Plan
  • Management & Operations
  • Marketing
  • Strategy Development

Industry Experience

  • Education
  • Professional Services
  • Wellness, Healthcare, & Home Health
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CONNECT
712 H St NE PMB 98848
Washington, DC 20002
1-800-634-0245

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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