In this session, discover the programs and tools Amazon offers to help build and safeguard your brand. We will explore how to leverage Brand Stores, A+ Content, Sponsored Brands, etc. to enhance your brand's visibility and engagement in Amazon's store. Additionally, we will discuss a suite of programs that protect your product's intellectual property and prevent counterfeits. By the end of the session, you will have a comprehensive understanding of the essential Amazon brand-building and brand protection programs and tools to help drive growth in Amazon's store. Finally, we will also share the tips and tricks for leveraging our resources and programs tailored to support and enable small business success.
Amazon is committed to small business success. More than 60% of sales in Amazon’s stores come from independent sellers—most of which are small and medium-sized businesses. Amazon invests in tools and services that empower small businesses to establish and grow their brands, engage with more customers, and create jobs in their local communities. Amazon’s partnership with small businesses enables big possibilities.
Daniel Corcoran is a Public Communications Program Manager at Amazon. His focus is on driving the success of small business owners, and he works with teams across Amazon to deliver programs that support their continued growth. Daniel joined Amazon in July of 2021 as an Area Manager in operations where he connected with several teams across the country to support their performance. Prior to Amazon, Daniel worked as a Head Camp Counselor for the Philadelphia Parks and Recreation Department. Daniel attended Penn State University in State College, Pennsylvania where he earned a Bachelor of Arts