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Marketing Basics: What You Need to Know to Set Your Marketing Plan


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Marketing Basics: What You Need to Know to Set Your Marketing Plan

by Melissa Harrison

Marketing pans are an essential part of business. A fluid marketing plan that moves with you as the market evolves is even better. And thus, we all know that planning is half the battle. This 90-minute webinar guides participants through marketing basics and the need-to-know components to develop a solid marketing plan. We’ll cover a 10-step approach to marketing planning along with considerations and research you can do prior to setting your plan. This session will also speak specifically to implications of COVID-19 and how to adjust your marketing plan accordingly.
Leave with a better understanding of how to:

  • Research your competition and define your unique value proposition
  • Set your business goals and create milestones for reaching them
  • Create your buyer personas to understand their path-to-purchase
  • Develop a marketing plan that supports business goals with proposed budgets and timelines
  • Use provided templates and resources to monitor your plan, pivot as needed and track results

To view the presentation, Click here.

To view a recording, click here.  Passcode:  iYr*5mZ8

2021 E Hennepin Ave STE 220
Minneapolis, MN, 55413-2724
(952) 938-4570

Copyright © 2023 SCORE Association,

Copyright © 2022 SCORE Association,

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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