On the list of questions every business owner is asking these days is “How can I use social media to position my business and build my brand online?”
Much has been written about this topic, but all advice is not created equal. Remember your brand is comprised of your image, mission, values and ultimately your vision. Dorie Clark defines it as: Your brand is what other people say about you when you leave the room. It is your professional reputation.
Some tips rise to the top. Here are the best ways to build your business’ brand on social media.
For many businesses, a website is undeniably critical for reaching new audiences — and is often the first impression someone will have of your brand. But having a website alone is not enough to reach and convert new customers. It is equally vital that your website is well-designed, or you risk losing valuable leads.
Once your website is regularly bringing in traffic, it’s important to link your social media pages to the website so prospects and customers can follow you. According to 20% of those surveyed by Hubspot, customer testimonials can be very effective. Potential customers need to trust you before choosing to work with you. Fortunately, customer testimonial pages can help you effectively build that trust.
Marketers write copy daily for landing pages, social media posts, email newsletters — you name it. And this content isn’t just supposed to sound pretty, it’s supposed to be powerful enough to convert visitors into consumers. In fact, as of 2022, over 60% of marketers measure the success of their content through the sales it generates.
That’s no small feat. If you’re stuck in a writing rut or unsure how to use conversion copywriting to increase sales, consider the copywriting tips below.
According to Hubspot, 65 percent of businesses say that generating traffic and leads is their biggest marketing challenge. Small businesses have two ways of creating awareness of their brand to generate leads. One is termed outbound marketing and the other is inbound marketing. Inbound is defined by use of your website, social media, SEO (Search Engine Optimization), and blogging. There are three key objectives when implementing inbound strategies: (1) Convert website visitors into sales leads with effective lead capture forms and content offers, (2) Nurture those leads with automated e
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