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Every business owner should conduct a regular SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess the company’s strong points, weak spots, market opportunities and competitive threats. The following worksheet provides an excellent starting point for your SWOT analysis.

The "Product Positioning and Brand Identity Management" slideshow is intended to help entrepreneurs understand how to effectively position their products and manage their brand. It covers topics like identifying your target market, developing a unique value proposition, developing a consistent brand identity, and managing your brand across all touchpoints. The slideshow will also show you how to measure the effectiveness of your product positioning and brand management efforts and make data-driven decisions to improve your results.

This slideshow is intended to assist individuals in forming a non-profit organization. It goes over topics like mission, legal structure, budget, fundraising, and how to form a board of directors. The slideshow will also include information on non-profit legal and regulatory requirements. It will walk you through the steps of forming a successful non-profit organization.

SCORE San Luis Obispo would like to thank the Santa Barbara Economic Development Collaborative for the framework for the Santa Maria Valley Business Start-up Guide.  Their document, Santa Barbara County Business Start-up Guide (score.org/santabarbara/resource/eguide/how-start-business-santa-barbara), formed the basis for this document and we are most grateful for their permission to share their document on our website with a few changes for Santa Maria Valley