Marketing

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Branding Essentials

Live Webinar Recorded November 28, 2023

Building Your Brand Identity

Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. And your brand identity design is what shapes your company.

But what exactly is brand identity? What does it have to do with design? And how do you shape a strong brand identity that grows your business?

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Price it Right

Live Webinar Recorded November 28,2023

How do you know if your price is “Right”? Nothing drives profitability more positively than effective pricing!

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Persuasive Writing When Nobody Reads Anymore

Webinar Recorded November 14, 2023

Be it blogs, posts, emails, proposals, or presentations, many people are not particularly good writers. They know it hurts their business but are intimidated or don't know how to improve. Join us to see how it is easier than most realize by understanding "nobody reads anymore” and writing to minimize readers’ common challenges.

Take Aways:

1. Allocate your time and organize your thoughts

2. Simple, but important, concepts: BLOT, AAA, Readability, Sesquipedalian

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Defining Your Ideal Customer and Market

Defining the perfect target audience or market is a challenge faced by brands in all industries everywhere. In this webinar, we'll introduce the concept of Buyer Personas and show how we can use these representations of your ideal customer to get a clearer picture of your target market.

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SCORE Mentoring Entrepreneurs | Rawl, Burgeson

Our featured entrepreneurs, Lissy Rawl, owner of Little Fish Boateak, and Mary Ann Burgeson, President of SOBA (Supporting Our Brave Angels), exemplify how SCORE supports small business and non-profit owners.

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Website Planning 101

Live Webinar Recorded June 29, 2023

Ready for a new website? Whether you're building it yourself or you decide to work with a pro, getting organized is the key to your website's success!

Define your audience.
Set your website's goals.
Determine key functionality and features.
Plan your website content.
Get your accounts and logins in order.

After this webinar, you'll have a comprehensive plan in place for your business's website.

To view click on 'View Report" above

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Simplifying Social Media for Small Business

Live Video Recorded March 17, 2023

Social Media can be a powerful tool for winning new customers and clients, as well as continuing a relationship with existing ones, but it can also become very time consuming and expensive. It's also constantly evolving and changing. We can help keep you focused and get you moving forward.

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Strategic Planning Using the SOAR Method.

This workshop presents the SOAR strategic planning method for nonprofit and for profit organizations. The workshop begins with the 4 factors that need to be used to formulate your strategy BEFORE beginning your planning process. Dayton SCORE provides in person and remote mentoring to help small businesses and nonprofits utilize the SOAR planning method.

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SCORE Hawaii Recorded Webinars

SCORE offers webinars on a variety of topics. View FREE webinars created locally here in Hawaii. They are available to watch on-demand at your convenience.

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How to Know If You Have a Marketable Product or Service

Watch a panel discussion involving a number of business professionals from the NC Piedmont Triad area sharing their experiences around the topic of how to know if you have a marketable product or service to make your business a success!

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