Original text

The only true certainty about consumer behavior is that it’s always changing. 

A mentoring session is a confidential, personalized conversation with a business expert to answer a question or to solve a problem that you’re facing.

This action-oriented guide cuts through the fluff and helps you create a focused plan, tailored to your unique business and goals. Forget complex documents and jargon-filled strategies. This approach empowers you to define your target audience, identify your unique selling proposition, and choose the right marketing channels – all on a single page!

Forget a one-size-fits-all approach! Marketing to B2B and B2C businesses is like navigating two distinct landscapes, each demanding its own map and compass. In the B2B arena, logic reigns supreme, with complex buying journeys and rational decision-making demanding data-driven strategies and targeted messaging. B2C, on the other hand, is an emotional dance, where brand storytelling and tugging at heartstrings hold the key to unlocking customer loyalty. So, buckle up as we delve into the fascinating world of B2B vs.

This in-person program is an introduction to starting and organizing a small business. Topics include understanding corporate structures, business planning, and marketing along with an overview of various financial documents and what they mean to your business.  Also included is a discussion on the best strategies for deciding between starting from scratch, buying, or franchising.