Marketing Strategy

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Google Analytics for Small Businesses - How to Improve Your Website Traffic

In this webinar, you'll learn the basics of Google Analytics, how to track your website's performance, and how to turn these insights into action.

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How Leaders Can Use ChatGPT, and Other AI Tools, to Communicate More Productively

Leaders continually explore ways to sharpen their business edges, a process that's exhilarating and uncomfortable. Consider generative AI, for instance. Some CEOs might respond, 'Yes, take it somewhere else." However, most want to know how artificial intelligence tools can benefit their businesses. I certainly want to know, so I asked ChatGPT this: "How can you benefit my crane, crane service, and below-the-hook solutions business? Tell me in 100 words." Here's how ChatGPT responded:

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Developing a Social Media Strategy for Small Businesses

Social media platforms like Facebook, lnstagram, Linkedln, Twitter, Pinterest, and YouTube offer an opportunity to learn from your customers, prospects and even competitors. Social platforms also offer you a cost-effective channel for market research, generating awareness and providing customer support.

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Paid, Earned and Owned Media-Three Essential Elements to Marketing Success- July 10th

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The Power of Connections: Leveraging Networking for Your Small Business - Aug 7th

"In the fast-paced, interconnected world of business, networking emerges not just as a skill, but as a vital tool for success. "

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Defining Your Audience: The Power of Buyer Personas - June 5th

What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

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How Small Businesses Can Adapt to Changes in Consumer Behavior

The only true certainty about consumer behavior is that it’s always changing.

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QuickConnects: Utah's Business Networking Accelerator

Join us for a FREE Speed Networking & Mixer with SCORE Mentors Utah!

We’re creating a unique and exciting networking event by combining it with a mixer. Enjoy a refreshing drink and delicious appetizers while exploring new business connections and opportunities.

Whether you're a start-up or long-time business owner, this event is a fantastic opportunity to network, build relationships and share ideas with your local business community.

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Dominate the Digital Marketplace

This article delves into the top strategies that small businesses can leverage to increase online sales and establish a strong digital foothold.

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Guide to Social Selling - Focus on Facebook and lnstagram - Burton Barr

Explore the realm of social media commerce, mastering the art of crafting captivating content tailored to your business niche. Discover strategic approaches to harnessing the algorithms of platforms like Facebook and Instagram to expand your reach. Whether you’re a powerhouse corporation or a solo entrepreneur, delve into tactics for creating meaningful engagements and driving sales. Join us as we unravel the secrets of social selling, equipping you to elevate your business in the digital landscape.

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