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Marketing Strategy
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Let's Talk Marketing

Join us each month for a money-making, action-taking lunch hour! We identify and discuss simple, easy marketing, and sales strategies that you can start doing the next day to increase your profits.

Intro to Google Analytics 4 | 6/7/2023

Do you know what’s working and what’s not on your website? Google Analytics is a free tool offering a wealth of information about your website traffic volume, traffic sources, user behavior and audience preferences.

Create Your First Email Campaign in 15 Minutes or Less

Not sure how to get started with your first email campaign? Don’t worry, we’ll take you step-by-step through how to create and send your first email campaign in 15 minutes.

Get Your Local Biz on Google Search & Maps

In this webinar, you will learn how to create and manage a Google Business Profile from start to finish.

Fundamentals of Networking: Better Connections through Effective Communication

Take the dread out of networking events and learn how to navigate the fine line between coming across as a pushy salesperson and simply enjoying social gatherings while building lasting business relationships.

Highlights of the Workshop:
• Discover the art of authentic communication
• Find common ground through shared interests and passions
• Shift from self-promotion to providing value
• Foster collaboration and build a supportive network
• Explore fun and enjoyable networking environments
• Master the art of follow-up for lasting connections

In the News
Tips from SCORE: Use social media to build a business brand

On the list of questions every business owner is asking these days is “How can I use social media to position my business and build my brand online?”

Much has been written about this topic, but all advice is not created equal. Remember your brand is comprised of your image, mission, values and ultimately your vision. Dorie Clark defines it as: Your brand is what other people say about you when you leave the room. It is your professional reputation.

Some tips rise to the top. Here are the best ways to build your business’ brand on social media.

Small Business Development Forum @ HCSC

SCORE Cleveland is happy to present the below opportunity presented and facilitated by one of our community development corporation partners, The Harvard Community Services Center. The Forum will cover Marketing Strategies & More!

SEO Basics for Every Business


SEO, search engine optimization, is the process of structuring a web site to maximize its ranking in the search engines. While SEO can be a complex task, there are many components you can do yourself. This webinar will provide a guide you can use to get the most out of your website.

In this webinar, we will cover:

  • Local Marketing
  • Content Marketing
  • Google Analytics and Search Console
  • SEO tools to Improve Your Ranking.
3 Essential Business Lessons for New Millennial Entrepreneurs
While some young people are happy working for others, seventy-five percent of top-earning Millennials wish to work for themselves someday. 
SWOT Analysis

Every business owner should conduct a regular SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess the company’s strong points, weak spots, market opportunities and competitive threats. The following worksheet provides an excellent starting point for your SWOT analysis.

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Copyright © 2023 SCORE Association,

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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