"In the fast-paced, interconnected world of business, networking emerges not just as a skill, but as a vital tool for success. "
What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.
Be an advisor. Challenge and encourage critical thinking. Listen very carefully. Always be open and honest.
My area of expertise has been devising pricing strategies and conducting thorough market analysis to drive revenue growth and maximize profitability. I also have expertise in strategic planning, financial modeling, budgeting, revenue growth, and marketing analytics. I have provided guidance and advice in multiple industries including financial services, manufacturing, environmental, and engineering services. I also helped acquire, operate, and sell a healthcare practice.
As Product Management leader for technology companies I manage the full life cycle of Product from what needs to be built, does it have a market segment, product definition, pricing, financials, supporting sales and marketing, engaging with supply chain and partners etc. I can bring this experience to help small business thrive in their goals.
My background is in healthcare management with specific expertise in strategic planning, business development and corporate real estate. I possess a comprehensive understanding of the healthcare delivery system, strategic market analysis and corporate real estate including site selection, financial analyses, transaction management, facility design, budgeting and construction project management.
By sharing my experiences, knowledge and training coupled with a solid sense of reason and logic to a clients specific situation in order to help them become more successful in life, in business.
2024 business planning, training, project management, organizational development, strategy, problem solving, management and supervision, teambuilding
My experience as a small business owner and employee give me a broad and understanding perspective for small to medium size businesses. My career started off in agriculture as a producer. This led to a lengthy career in the trucking industry as a manager and owner. Following the trucking business, I owned a small convenience store with gas. Again, I operated it as the owner/manager. I rounded out my career as an advisor for the Small Business Development Center in Victoria, Texas, helping over 800 diverse clients and businesses.
Business Plan development, Market Share Growth, Marketing and Advertising, Overall Financial Management (P&L), Supply Chain and Operational Management, Hiring, Staffing, Scheduling and Partnership Development
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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.