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What is Your Business Missing by Not Having a Website?
by Marcie Wolf
October 10, 2021
Man working at laptop

I find it surprising when I see how many small businesses still do not have a website. It’s 2021 and our world is shaped by digital media now more than ever.

Prospective customers search for your business on Google and look for links to your website. They want to explore your online presence and get a feel for your business before they contact you.

And with mobile devices making it even easier for us to search, we’re now using our phones more than ever, so you need a mobile-friendly presence.So, what if someone doesn't find a website for your business? They will contact your competition who does have one!

What does your business miss by not having a website?

A Chance to Make a Lasting First Impression

We all do it. We research a company online before we make any kind of contact, purchase, or partnership decision. If you don't have a website, your business is missing the most important opportunity in today's digital world to make a lasting first impression.

One Place for Your Essential Business Information

Your website needs to be your hub for all your marketing. We should be able to find out about your mission, values, services, products, menus, staff, hours, locations—all in one place.

All your social media and advertising efforts need to direct potential customers to information on your website. You can't make that happen without a website.

Trust and Credibility

If our first chance meeting is online, we are looking for some key things about your company:

  • Trust in who you are so we are confident that contacting you is the right choice.
  • Evidence of your credibility as a business so we know you're the right one to work with.

A Leg Up on Your Competitors

Some industries have a lot of competition online. Real Estate, Car Sales, Insurance – it takes a great website with good SEO to stand out in all that competition.

Has your competitor has invested in building and marketing a successful website for their company? That means they're getting all the potential customers you're missing by not having a website.

Ability to Expand Your Market

For most of us, we're not just a brick-and-mortar store or a physical office. In today's digital world, our reach is no longer limited to one small demographic. A website allows us to expand our reach to new customers as far as we want to go.

Your Business is Always Open

Most of us keep typical business hours. Monday thru Friday, 9:00 am to 5:00 pm. What if your customers want to reach you when it's more convenient for them? A website works hard for you every hour of every day and all year round.

And finally …   

Get Found on Google!

People are Googling all day long, looking for a business like yours. A website that has been optimized for a search engine like Google is how you get more people to visit your website. SEO revolves around your own great content. Unique content helps you get more eyes on your pages. Those eyes are customers, prospects, and users (they're your people).

Once you launch a website with strong SEO, you have an excellent chance of showing up in Google search results. When people search for products and services you offer, there’s a chance your website will show up in the results.

Time to Get Your Business Online

Are you convinced now? Start planning your new website. Do your homework and look at your competition. And hire a professional to make your efforts that much more worthwhile!


About the author
Marcie Wolf
Marcie Wolf
Marcie Wolf, owner of Abuzz Creative, has almost 25 years of experience in website design, search engine optimization, e-commerce, and local SEO.
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401 E Mitchell St.
Petoskey, MI 49770
(231) 347-4150

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