As a small business owner you are likely running things solo. You lead all the departments and perform operations. Which means marketing has taken a backseat. You have intentions of running a campaign to promote your offer, you may even attempt formulating a plan of how to reach more people in your market. But then the daily business pulls your focus away. You can create a plan to grow your business without overwhelming major cost. And you don't have to be a marketing guru. What you need is:
- Clarity on the problem you solve and who you solve it for. Your services transform lives. Whether that is saving your clients time, money, or a headache - what you do has more than surface value. When you can get that message across clearly to the right audience, you'll see sales rise. Studies show that the less options, the more likely consumers will purchase. By being clear about the solution you offer and who it's for, you make it easier for the right clients to know you are the right choice.
- Focus on where to spend your marketing efforts. Know what works, know what your ideal clients' pain points are. People buy to solve a problem. How does your marketing address the biggest pain point you solve? Take some time to focus on why your clients are buying from you. What is the one thing they say drew them to choose you?
- A plan to keep you on track, As a business owner, you are used to planning sales goals, calendars, and other KPIs but what about your marketing efforts? When you have an outline of what you want to accomplish and how to get there you are more likely to get results. A plan saves time and energy allowing you to spend your time on revenue-generating activities. Your plan as a roadmap guiding you toward your goals. When barriers and distractions come your way you know the path forward.
Dedicate a portion of time to your marketing efforts; an ounce of prevention saves a pound of cure.