SCORE Tip of the Mitt brings you Google training
Use YouTube to Grow Your Business in 2023
October 27, Noon - 1 p.m. Eastern
Join us and learn how to tap into the power of YouTube. Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand.
In this session, we will explore:
- Understanding different video formats
- How to set up a YouTube channel
- How to make creative videos that help you achieve your business goals
Sell Online With Google's eCommerce Tools
November 2, 9 - 10 a.m. Eastern
Learn how to sell your products online. We'll walk through listing your products for free with Google Business Profile and Merchant Center. And we'll show you one way to sell on your website, using an E-Commerce store built with Shopify. Plus, learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store.
In this workshop, we’ll:
- Discuss the Products tab in a Google Business Profile
- Introduce Google Merchant Center and the basics of creating a free account and a product feed
- Show you how to set up an E-Commerce website using Shopify
Reach Customers Online with Google in the New Year
December 1, 10 - 11 a.m. Eastern
Learn how customers find your business online and how to promote your business using Search Engine Optimization (SEO) and Smart Campaigns in Google Ads.
In this session you will learn how to:
- Improve your website’s visibility in Google’s organic search results, on all devices
- Maximize SEO strategies
- Attract new prospects with low-cost advertising