With 35+ years experience, Cheryl Hoffman's has extensive experience in Business Strategy & Planning, Non-Profit and Business Operations. She has worked in a variety of industries including Real Estate, Rental & Leasing; Professional & Business Services; and Nonprofit, Public and Professional Organizations. She holds an MBA from Lake Superior State University and a BS in Education Central Michigan University.

Writing the plan forces you to see both the positive and negative aspects of this business venture, says Cheryl Hoffman, SCORE