Make something people want to buy instead of something you want to sell
Far too often people get really excited about a product that they design that they forget the big picture, which is to make money. It is better to have a small piece of a niche category that has been proven to buy than to go after a large, broad slice of no market.
When budget planning overestimate expenses and underestimate revenues
The numbers side of business is unfamiliar territory for many entrepreneurs. Don’t get caught up in your focus of making a sell and completely ignore the financial planning aspect