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Fine Tune Your Online Presence

It isn’t enough to simply establish an online presence. You have to maximize your contacts by ensuring you catch the attention of prospective customers. We’ve compiled a list of ideas that can help you.

Make Your Website More Dynamic

Your website is obviously important to you. Your goal should be to make it important to your customers. If your website becomes the “go-to” site for a large percentage of the people looking for your type of product, your business will grow.

Ensure Your Cybersecurity

Your computer database is one of your most valuable assets. It contains your financial records, your personnel records, your customer records, and (quite often) all your business secrets (including all your intellectual properties. Given that, protecting your database must be (but seldom is) your most important job.

Make Your Customer Service More Personal

Customers expect top-quality customer service. When they don’t get it, they show little patience. They can quickly Google up an alternate source and leave, dropping a bad review on the offender as they go.

Four Easy Steps to Selling Online

Thinking of entering e-commerce? The time is right. U.S. online retail sales are expected to grow 57 percent by 2018. Here are some tips you can use to start selling online.

What Really Drives Innovation at Work?

We operate in a business climate where the pace is accelerating exponentially while seething with the competition. While many companies want to keep up, only a few actually do.

Automating and Your Bottom Line

We live in uncertain times. Particularly as entrepreneurs. Even when we have stability, we worry it may be fleeting, since so much of our professional lives are outside our control. Hiring a new team member is a gamble, not just for the balance sheet, but because we may not be able to guarantee their paycheck.

How’s Your Security?

Some experts call it an epidemic, with small merchants as the easiest targets. Business owners tend to think data security problems mostly involve hackers indiscriminately targeting different businesses.


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