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Starting a Business

One of the first steps you should take before deciding to go into business is to determine why you, the prospective business owner, want to go into business. Have you realistically calculated the rewards and challenges of owning a business?

Santa Maria Valley
How to Start a Business in the Santa Maria Valley

SCORE San Luis Obispo would like to thank the Santa Barbara Economic Development Collaborative for the framework for the Santa Maria Valley Business Start-up Guide.  Their document, Santa Barbara County Business Start-up Guide (score.org/santabarbara/resource/eguide/how-start-business-santa-barbara), formed the basis for this document and we are most grateful for their permission to share their document on our website with a few changes for Santa Maria Valley

This guide is meant to give you the steps you need to take to begin your business. It is not a legal document but we have made every

Woman in striped shirt using a calculator in one hand and phone in the other
Creating a Pro Forma (Projected) Income

In any new business start-up, we need to begin by projecting an income. To do this we need to make some assumptions about our business and its projected revenue, to make a more informed decision on whether our business idea will be profitable.

Two entrepreneurs leaning on counter at their cafe
How to Keep Customers Coming Back to You

Did you know it costs 5 times as much to acquire a new customer than to keep an existing one? Along with the fact that you’re much more likely to sell to an existing customer than to a new one, it’s not difficult to see why customer retention is one of the paramount concerns of every company, big and small.

Business team gathered at table with a lightbulb hovered over
Brainstorming as a Flexible Management Tool

Recent experience has shown that Brainstorming is a useful management tool, not just to solve problems but also to help develop employees, establish policy, improve communication, and determine new business activities.

choose a keyword
How To Choose A Keyword

Choosing the right keyword is an important step in a good SEO strategy. Learn how to choose the best keywords to grow your business.


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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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