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National Get to Know Your Customers Day is a golden opportunity for small business owners to connect with their customer base on a deeper level.
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SCORE San Luis Obispo
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SCORE San Luis Obispo
One of the first steps in marketing is to look at the target audience for your products or services and to identify one or more market segments.
Did you know it costs 5 times as much to acquire a new customer than to keep an existing one? Along with the fact that you’re much more likely to sell to an existing customer than to a new one, it’s not difficult to see why customer retention is one of the paramount concerns of every company, big and small.
Learn about the Unique Selling Proposition (USP) along with the most important factors to consider when determining the USP for your business.
Profitable customer relationships are the lifeblood of any business.
A customer relationship management system (CRM) can help you keep track of your customers from day to day.
But this is only half the battle of growing your bottom line. If you want to run a profitable business, you need to plan your customer journey with care and intention.
This is where the business model canvas (BMC) is a great boon to your business. By building off of the customer segments and channels portion of your BMC, you can map out consistent customer relationships that lead to a thriving, profitable business.
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Even if you don’t know what a Customer Relationship Management System (CRM) is, chances are you’re using one.
That notebook with a page for each customer, that Excel spreadsheet where you keep track of all your customers, or the carefully organized labels in your email account are all part of your CRM.
At its most basic, a CRM is simply a system that helps you track the interactions you have with your current and potential customers.
But there are many layers to a CRM, including a lot of functionality you might not have considered.
So let’s get a step-by-step look at how the right
Use the templates below, then meet with a SCORE mentor for expert business planning advice.
