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What is the Business Model Canvas?

Does writing a business plan seem overwhelming? Try the Business Model Canvas. Explained in this article: what is it, and how you can use one.

Business Model Canvas Template Graphic
Template: Business Model Canvas

If writing a full business plan seems overwhelming, start with a one-page Business Model Canvas. Developed by Founder and CEO of Strategyzer, Alexander Osterwalder, it can be used to easily document your business concept.

Download this template to fill out the nine squares focusing on the different building blocks of any business:

  1. Value Proposition
  2. Customer Segments
  3. Customer Relationships
  4. Channels
  5. Key Activities
  6. Key Resources
  7. Key Partners
  8. Cost Structure
  9. Revenue Streams

For help completing the Business Model Canvas Template, contact a SCORE business mentor for guidance

Benefits of Using the Business Model Canvas

The Business Model Canvas is an entrepreneurial tool that enables you to visualize, design, and reinvent your business model. Swiss business theorist and author Alexander Osterwalder developed it. For many startups, using the tool can help them develop a clear view of their value proposition, operations, customers, and finances. As a small business owner, you can use it to identify how the different components of your business relate to each other. That’s powerful when deciding where you need to focus your time and attention as you start and grow your business.

"Many start up entrepreneurs

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The Benefits of Working Remotely

While businesses decide whether to stay remote or return to the office, business owners must maintain a productive work environment.

food truck business photo
9 Steps to Launching a Food Truck Business

Owning and operating a food truck business requires good financial and operational management skills. Review these steps for a successful launch before you hit the road with your idea.


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