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How well is your business website performing?

Five metrics to watch!

With so many other things to pay attention to in your business, tracking your website's performance can be a daunting task. Web analytics platforms put an abundance of data at your fingertips. If you haven't the funds to hire someone to keep tabs on it for you, however, you may feel overwhelmed and under-inspired to dig into it.

So how can you avoid spending a lot of time and still get a decent grasp on the effectiveness of your website? 

Keep it simple by focusing on a few key metrics. Several that can provide beneficial insight include:

  • Unique Visitors

48 Questions to Ask in Your SWOT Analysis

Every business owner should conduct a regular SWOT analysis to assess the company’s strengths, weaknesses, opportunities and threats in relation to its competition.

Identifying Your Core Value Proposition

A core value proposition is the value that customers get from doing business with you. It's not your product or service. It’s the overall essence that makes your business stand out from the competition. This eguide can help you determine your company's core value proposition.

Startup Marketing Basics

Use this marketing checklist to ensure you have all the key elements needed to brand your new startup.

Product Licensing for Beginners

Have you ever wished your company’s product could reach exponentially more potential customers than those you’re already targeting? Licensing can take your small business and catapult it to a huge audience, but only if you do it wisely.

Business Technology Program booklet

31-page multi-color companion document parallelling the two-hour webinar summarizing the key features and benefits of modern technology tools for small businesses.  This PDF version is crammed with hotlinks to online references making it easy to investigate further.

Current Technology for Small Business webinar

The Business Technology Program (championed by at&t) presents the narrated PowerPoint presentation in several modules detailing the features and benefits of myriad technology tools related to Websites, eMarketing, and Finance that can be self-studied at the viewers chosen pace to improve their awareness of the newer potential aids to their small businesses.


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Copyright © 2023 SCORE Association, SCORE.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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