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In order to reach, connect with and sell to your target market, you need to have a firm grasp on who they are. Conducting market research will help you develop a fuller picture of your target customers. 

El propósito de cualquier negocio es atraer a los clientes, que sólo se puede lograr a través de la comercialización. Si sus cajas registradoras no suenan, algo está mal y más le vale descubrir que es rápidamente, porque en el mundo competitivo de minoristas de hoy, obtener resultados es lo que cuenta.

¿Está pensando en iniciar un negocio? Si busca un negocio con gran potencial que no necesita mucho capital inicial, considere algún tipo de servicio en línea. Un cambio significante hacia la compra en línea de servicios – para consumidores y de servicios negocio-a-negocio – en línea ha creado una gran cantidad de oportunidades para los aspirantes a ser empresarios.

Do you dream of being your own boss? If you want to start a business, but aren’t quite ready to give up your job and its accompanying security, salary and benefits, don’t worry; you don’t have to.

Etsy has become one of the most popular online selling platforms for hobbyists, artists, and craft supply providers. Although it is certainly possible to be successful selling on Etsy, here are 3 important questions you need to ask yourself before you take the plunge and open a shop.

Here are some tips to remember when choosing a domain name:

Steve Strauss, founder of www.theselfemployed.com, explains why slogans are so important for your business and how to craft one.

This small business tool itemizes a series of simple low cost steps a business owner should consider to increase market awareness for their company.

All sales contracts should be in written form for delivery of products or services.  Clearly outline and detail as needed what each party is agreeing to do.  Anticipate areas of confusiton or points of potential conflict.  Provide a recourse (rememedy) in case the agreement is not followed. 

Follow these guidelines to develop or refine a pitch that sizzles.

You Have My Attention...for the Next 15 Seconds

We live in a world of talkers. We chat on our cellphones, email, blogs, Twitter and Facebook. We are constantly telling people who we are, what we do and what we think. But are we doing it in a clear way that helps others understand how our company can help them? No one really wants to hear your elevator pitch, so you have to make it too the point.

Can you tell someone who you are and what you do in 15 seconds or less? This is actually a long time since the average adult attention span is eight seconds.

Why is this so

Google Alerts is a free service provided by Google to track multiple media outlets: news, blogs, discussions, even YouTube videos and Twitter feeds. Google Alerts can be used in many ways by small businesses and entrepreneurs to monitor the web for critical, relevant news.