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Business Plan 101: Sales & Marketing

The sales and marketing section of your business plan describes how you intend to sell your product. Learn what you should include in this section.

Group of diverse colleagues talking together during an office pr
The 4 WHYs of Public Relations

To generate media interest in your story, think like a journalist creating a story that’s newsworthy and then “selling” it to media. Here are tips for DIY PR.

Delegates Networking At Conference Drinks Reception
Purpose-Built Networking

Networking is a time-consuming and frustrating process. This tool analyzes your current networks and determines where and with whom to spend your time.

Graphic designer developing new logo for business
Creating Your Business Logo

Your logo is one of the most important elements in your business brand, representing your company in visual form. Learn how to select the most effective logo.

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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