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The State of Video Marketing in 2018 polled two groups--marketers and consumers—to find out what they think of video marketing. Read the results.
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You've got a strong business brand, but how well does your personal brand support it? Here, Gini Dietrich shares her advice for creating a personal brand.
A chatbot is a computer program that stimulates conversation with users over the internet. Learn how this AI tool can help your small business marketing.
Here is a list of my “go-to” favorite strategies to quickly boost sales without spending a lot of money on ads or other marketing costs.
A pictorial representation of your company’s history can help capture where you have gone and events and people who have been important in that journey.
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Savvy B2B marketers use online marketing to attract qualified leads. But which digital marketing tactics work the best for this purpose?
Small businesses can increase customer acquisition and retention via email marketing campaigns. In Part 2 of this series, learn how to leverage your lists.
When product knowledge becomes product advocacy, your employees help customers experience more than just a sales pitch.
A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen it.
