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Marketing to a customer and marketing to a business hold different challenges. Learn about the differences between B2B and B2C marketing.
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- Active filters:
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Instead of trying to conquer your corner of the business world by marketing everywhere all the time, it’s important to plan your marketing thoughtfully.
When it comes to winning new customers, the proposal you put in front of potential clients is key. Learn how to optimize your business proposals for success.
To develop your brand, begin by considering your what makes your bar or restaurant different from the competition.
How can you explain your new business in a succinct, engaging way? Here are 6 tips to help you tell your story without losing anyone’s interest.
Customer surveys are valuable -- in more ways than you might think. Here's a step-by-step plan to help you gain a goldmine of actionable feedback.
PR should be a cornerstone of almost any small business growth strategy. Learn how to write an effective press release.
For a bar or restaurant, getting involved in the community is key to success. Here are five ways to make your establishment stand out.
One way to increase your odds of ranking higher on Google is by claiming and optimizing your free Google My Business (GMB) online business listing.
Learn about the power of visuals in content marketing - not just pretty stock images for featured images, but dynamic visuals that tell their own story.
The State of Video Marketing in 2018 polled two groups--marketers and consumers—to find out what they think of video marketing. Read the results.
You've got a strong business brand, but how well does your personal brand support it? Here, Gini Dietrich shares her advice for creating a personal brand.
