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Is a Recession Coming? How to Prepare Just in Case.

Despite numerous economic forecasts predicting a recession, the U.S. experienced steady job growth, higher wages, a strong stock market, and robust consumer spending, with expectations of continued economic strength and falling interest rates. However, small business owners are advised to prepare for potential recessions, learning from the resilience and preparedness developed during the COVID-19 pandemic, and focusing on industries like repair services, health and wellness, discount retail, education, food and beverage, and technology that have shown resilience in economic downturns.

SWOT Analysis
Important Questions to Ask in Your SWOT Analysis

Every small business owner should conduct a SWOT analysis at least twice yearly to assess their Strengths, Weaknesses, Opportunities and Threats compared to their competition, markets and industry.

Man working behind counter at cafe
How to Identify Your Ideal Customers

Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.

Middle aged man working on computer in small modern office space
Designing the Perfect Email

As we mentioned in part one of this series, email dominates the marketing kingdom, generating an impressive ROI (return on investment) of $36 for every dollar spent, the highest ROI of any marketing strategy, according to Campaign Monitor.

Email Design

Another crucial element contributing to the success of your email campaigns is how they’re designed. HubSpot notes there are 13 best practices for good email design:

  1. Craft a strong subject line.
  2. Write an attention-grabbing pre-header.
  3. Be concise.
  4. Keep your email on-brand.
  5. Think about your layout.
  6. Personalize every email.
  7. Inc

Prepare and Protect Your Small Business

As an entrepreneur, you put your heart and soul into making your business a success. So, ensuring your business is protected against the unexpected makes sense. That's where business insurance comes in. This article will help you understand the different kinds of insurance you can purchase and how they can help you mitigate risks. 

Woman holding vintage open sign up outside of a boutique store front.
10 Ways To Celebrate National Black Business Month

To help you best support Black-owned businesses, we asked Black business owners and leaders this question for their best recommendations. From promoting Black-owned businesses on social media to providing Black founders with more access to funding, several recommendations may help you offer the best support to Black-owned businesses as you celebrate National Black Business Month.


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