Menu engineering for food trucks is a strategic approach to increase profitability. Following these tips will help you create effective menus that drive sales.
- Active filters:
-
-
- National
- Active filters:
-
-
- National
This customer touchpoint tool helps you improve the way you “touch” a customer or potential customer during the entire lifecycle with your business.
Marketing automation drastically reduces the man-hours required for marketing and sales tasks. Learn how to leverage tools so you can focus on direct sales.
Sometimes, a new market opportunity creates rapid business growth. Other times, growth comes more gradually. Just ask Matt Zorn, president of Zorn Compressor & Equipment, a family-owned company based in the Midwest.
“We’ve been growing steadily for more than 60 years, but it hasn’t always happened at the same pace,” says Zorn. “While our fundamentals have remained the same, we’ve had to adapt and innovate as our customer needs change.”
Is your business primed for growth? Before you explore new opportunities, Zorn offers five important things to consider.
- Understand the numbers. It's not enough to
Social media has revolutionized how businesses connect with their customers. For small business owners, it’s a powerful tool that can level the playing field, allowing them to reach new audiences, engage with customers, and build a strong brand presence—all without needing a huge marketing budget. Whether you're a solo entrepreneur or managing a small team, mastering social media is essential to your success.
In this article, we'll explore 11 top strategies and tips to help you harness the full potential of social media for your small business.
1. Define Your Social Media Goals
Before you start
A solid understanding of market research is essential for small businesses to establish themselves in a competitive market.
Here are some tips for developing product packaging that enhances your brand and helps make the sale for your small business.
Learn how to translate military terms into civilian language to win customers for your veteran-owned company.
Planning a marketing budget for a startup or small business? Start here for essential and optional marketing costs.
Every small business owner should conduct a SWOT analysis at least twice yearly to assess their Strengths, Weaknesses, Opportunities and Threats compared to their competition, markets and industry.
Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.
Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and how
As we mentioned in part one of this series, email dominates the marketing kingdom, generating an impressive ROI (return on investment) of $36 for every dollar spent, the highest ROI of any marketing strategy, according to Campaign Monitor.
Email Design
Another crucial element contributing to the success of your email campaigns is how they’re designed. HubSpot notes there are 13 best practices for good email design:
- Craft a strong subject line.
- Write an attention-grabbing pre-header.
- Be concise.
- Keep your email on-brand.
- Think about your layout.
- Personalize every email.
- Incorporate
